My work is guided by a simple two-part principle:

Research empowers insight, and insight empowers care.

Care empowers a designer to truly put people first – whether they're customers, clients, or staff.

Caring for people has direct benefits for businesses. Improved user experience can increase sales revenues by 2-7 per cent, and profitability by 1-2 per cent.

Putting people first is a really solid step towards greater successes.