Grow more.
Here to help you listen to your online customers.
Howdy
Hi, I'm Dan – a user experience designer + researcher. I help businesses accelerate their successes by helping them listen to their online customers.
Often, that means I find out why customers aren't converting on a website. From there, improved conversion rates mean more online sales.
Other times, I'll help find ways to make business systems easier, faster, or more secure. Better efficiency means better business performance.
Folks often ask “what does the name 2 Inches of Water mean?” Out here in regional Australia, two inches of rain is ideal for healthy crops – for growth.
2 Inches of Water helps businesses grow more, by helping them listen better to their online customers.
Book a time to start the conversation.
Key projects
How to (not) annoy your customers
Push notifications offer a direct line to customers, but they’re also a double-edged sword. Send too many or the wrong type, and customers can disable them entirely. For this client, it wasn’t just a risk — it could mean a huge potential loss.
Learning by listening - the report card revolution
What's the point of a school report in today's education system? When an ed-tech company wanted to assess reports, they started by listening far and wide… Could AI help bridge the gap between what teachers write and what families want to read?
The Iconic
Finding the right fit for every body
Australia's premiere online clothing retailer wanted to know how customers felt about the busiest page layout on its site.
Personalised Plates Queensland (PPQ)
A lot to love about number plate auctions
Personalised Plates Queensland sells a variety of number plates for drivers to add character to their car. Some of the most valuable are Q Plates, a nod to heritage motoring in the state. But the popularity of Q Plates escalated to the point of serious customer complaints and system crashes.
